follows the work of Claudia and Robin Bunce, owners of a large jade mining claim and jade tourist shop in remote Jade City in northern BC. They mine, cut, polish and sell jade. They employ most of the people in town – if they strike it rich, everyone wins; if they fail, a whole town falls flat on its face. The demand for jade has jumped tenfold over the past decade fueled by an insatiable demand in China. There's a jade rush happening…and the Bunces have to put their Budweisers on ice.